In a simple definition, a landing page is any webpage, on which a visitor arrive with some objectives. In term of marketing and advertising, "Landing Page" is a complete webpage that is different from the website. That is implemented with Click to Action with minimal navigation.
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Landing page should have been crafted to guide visitors for deploying their intentional goal. The Goal can be compiled with "Lead Generation" or "Click Through".
Extracting visitor's information (contact, email) for the purpose of utilizing them in advertising of the products/services or generating lead.
This goal implies that clicking though another page. This objective is mostly adopted by the e-commerce site.
If "Landing Page" is not able to deliver any of the above goals, then there are some potholes in the features of page. And, it needs "Landing Page Optimization". Indeed, optimization of landing page is effective without tools. Thus, this blog is introducing various "Landing Page Optimization Tools" that are needed in various cases.
Have a Glimpse Over Landing Page Optimization Tools :
1) Landing Page: Creation & Testing Tools
In our digital market, there are lots of "Landing Page Creating Tools" available that empower webmaster in developing the working of Landing Page as well as help to test simultaneously. Some of them are being given below:
a) Ioninteractive.com : ION is an amazing marketing tool that has delivered mobile optimized, responsive as well as active in call-to-action Landing Page.
b) Unbounce.com : Unbounce is the finest tool that helps in creating the effective as well as goal-oriented "Landing Page". Moreover, there is another feature that is A/B testing. This testing methodology helps in stepping up "Quality" of Landing Page.
2) Landing Page Optimization Tool: A/B & multivariate testing tools
As we all know that without any testing, we will never know that our project is following the right path. Hence, while doing Landing Page Optimization, there is need of testing tool that can help the webmaster in knowing what rectifications are needed to make the landing page more purposeful. Below are some of the best Landing Page Optimization Tools that help in testing.
a) Monetate.com : This tool not only helps in A/B testing or Multivariate testing, but also empowers business with the profitable growth.
b) Google.com/websiteoptimizer : Google.com/websiteoptimizer is the powerful tool that is packed with amazing functionalities. This Landing Page Optimization Tool is very much business-centered.
c) Optimizely.com : Optimizely.com is specially coded for only A/B testing. It has user-oriented interface with seamless functionalities.
3) Analytics Tools
Analyzing the landing page reflects performance image. Without analysis, it is not possible to develop effective or optimized landing page. Thus, below are given some significant analytics tools. Let's have a glimpse:
a) Crazyegg.com : Crazyegg.com reflects the perfect image of user interaction with Landing Page by displaying heat map.
b) Clicktale.com : This tool seeks and measures the users behavior. Then, deploy the report on delightful customer experiences.
c) Qualaroo.com : Qualaroo.com is the ultimate package of all the analytics tool that is very much functional and possesses the user-friendly interface that helps in optimizing the landing page.
Hopefully, now you have an idea about some of the best Landing Page Optimization Tools. On the internet, you can find more tools, but these are the best optimization tools. If you have any confusion and idea about this blog, you can share it through the comment section given below.