5 Common Product Description Errors Hurting eCommerce SEO

ecommerce, seo 1023 Comments

eCommerce sellers live in this false belief that millions of visitors can flood an eCommerce store just because of having thousands of products to offer. However, this is far from reality.

In fact, it is extremely hard to optimize an eCommerce website, as compared to optimizing a blog, or a 5 page website.

Problems arise when visitors need to shuffle between thousands of categories and product pages, making it real difficult to carry out the eCommerce SEO.

5 Common Product Description Errors Hurting eCommerce SEO

So, what are those problems faced by a digital marketing agency, while helping eCommerce store owners from an SEO perspective? Let us find out.

1. The Description Is Not Pitch Perfect

The product needs to be well described, so that you increase the chances of being seen in search engine queries related to that.

Ensure that the description should help customers arrive at a decision, rather than seemingly confusing them regarding what the product is all about.

Do not blindly copy contents from elsewhere. Take references from others, and get an interactive one of your own.

Let us look at an example to understand the point by taking example of an LED flashlight product:

You know what's sucky about regular flashlights? They only come in two colors: white or that yellowish-white that reminds us of the teeth of an avid coffee drinker. What fun is that kind of flashlight? We'll answer that: NO FUN AT ALL. You know what is fun? Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. No campfire? Make a fake one with the orange light!

When you look at the above description, the product is not simply promoted to crack sales. Herein, a problem is defined and hence solution offered in the form of this product.

Such a description is not just easy to understand, but grabs instant attention and clicks therefore.

2. Not Including Product Description from the Manufacturer

Try to keep the text / description intact, the one you receive straight from the manufacturer. This will help you stay safe from getting banned by search engines due to copyright issues.

Of course, when you include description straight from manufacturer, ensure beforehand that it's not been copied from elsewhere.

Additionally, to make the content unique and help understand better, you can even rewrite the original text in your own words and language.

3. Missing Product Reviews can Make Things Worse than Ever

Most buyers want to check out ratings and reviews before making a purchase. If these are missing, you most probably are missing out on a large section of audience.

Missing out ratings and reviews on an eCommerce website simply means leaving your customers in a state of dilemma whether they should buy the product or not.

Additionally, reviews and ratings allow product pages to move higher on rankings in search engine result pages (SERPs) based on keywords.

4. Missed Out Opportunity in Optimizing Product Pages

Keep a track of what people are searching on your website. Do an in-depth analysis of what they are searching by typing in the search box, and try to include all those important keywords in title, headline, and description.

This is important as your description without keywords will not let your content shine in search engines, as well as with consumers.

However, ensure to keep keyword destiny in control. Do not stuff keywords unnecessarily as this will end up with making the entire experience unpleasant to read.

5. Product URLs Not Speaking for Themselves

It is another common mistake made by store owners or online marketers. While opening a URL, visitor should understand what kind of product the URL is referring to.

For example, if you want to read or buy "Harry Potter and the prisoner of Azkaban" book, the URL should be one like below.

https://www.xyz.com/books/harry-potter-and-the-prisoner-of-azkaban-65

These are also called SEO friendly URLs since the URL itself not only directs the shoppers, but also the search engines to search out for the relevant product.

The biggest asset of an online eCommerce store is an eye grabbing product description. If people can comprehend products with ease after going through the details, it helps them make a quick buying decision, in turn increase in sales.

From an SEO perspective, you need to take good care of your users. If visitors like to surf your site, so does Google. That's why eCommerce product description SEO is essential for defining product identity.

Everything is connected to a user friendly experience based on a simplified interface. If you are making things easier for users in terms of searching, surfing, navigation, and clicking things, you are automatically scoring high on Google.

See Also: Why It Is Essential for eCommerce Sites To Enlist SEO Services

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The author is Harshal Shah, CEO and founder of Elsner Technologies, a global IT consulting and digital marketing agency in Sydney and Melbourne. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.

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