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    Black Hat Search Engine Optimization - What is Black Hat SEO?

    Mike SmithComments

    he term black hat SEO (also known as spamdexing or search spam or search engine spam) refers to using deceptive or unethical techniques that do not follow the search engine guidelines, in order to get high rankings in search engines. The following methods are generally adopted for black hat SEO purposes. […]

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    What are Sitemaps and How to Create an XML Sitemap File

    Mike SmithComments

    A site map or sitemap is a list of pages used by webmasters to inform search engines about URLs on a website that are available for crawling. The structure of site map file is generally in XML format and the contents must be UTF-8 encoded. It allows webmasters to include additional information about each URL like when it was last updated, how often it changes et […]

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    What is Search Engine Optimization (SEO)

    Mike SmithComments

    Search Engine Optimization is the process or practice of designing web pages so that they rank as high as possible in search results from search engines. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. […]

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    What is Search Engine Marketing (SEM)

    Mike SmithComments

    Search Engine Marketing (SEM) is term that describes marketing a Web site using various techniques to make it more visible on search engines. Search Engine Marketing techniques include search engine optimization (SEO), buying Pay Per Click (PPC) ads, Paid Inclusion or using a combination of these options. […]