12 Effective Email Marketing Plugins for WordPress

wordpress 7053 Comments

Email marketing is an effective way to stay connected with your potential clients while also promoting your business and services. Did you know in 2015, there were more than 2.5 billion email users; and this figure is growing every year. These figures show that email marketing is still one of the best ways of promotion and in acquiring customers than social media.

You might not believe, but its true, now you can easily integrate your favorite email services in your WordPress site using the following 10 Free to download email marketing plugins.

These plugins lets you capture email leads by various means; e.g. thru popups, embeded signup forms, registration and comment forms, via content locking and more. Just give them a try to find out which one best fits according to your needs.

MailChimp for WordPress

Mailchimp is one of the best and popular email marketing platform. You might know that there are more than 9 million people who use MailChimp to design and send 600 million emails every day. Isn't thats a huge number? Also, MailChimp is absolutely free for lists up to 2000 subscribers, which is why it is the go-to choice for small businesses or starting entrepreneurs. Did you know that there is also a plugin for WordPress to integerate Mailchip forms in your website an easy way?

MailChimp for WordPress plugin helps you add subscribers to your MailChimp lists using various methods. You can create good looking opt-in forms or integrate with any other form on your site.

Here are some common features at a glance:

  • Connect with your MailChimp account in just 1 click.
  • User friendly & mobile optimized sign-up forms.
  • Complete control over your form fields. Send anything you like to MailChimp.
  • Built-in integration with Contact Form 7, WooCommerce and many other plugins.
  • Redirect users to a "thank you" page after subscribing to your MailChimp list(s).

SumoMe's List Builder

SumoMe's list builder converts your one-time website visitors into lifelong readers and email subscribers. It's Smart Mode technology catches the visitors by deteting the exact moment when a visitor is about leave your site with a beautiful lightbox that appears asking for their email address.

The lightbox design is completely customizable and gives you total control of the background/button color, text color, text font, and more so you can completely match List Builder to the design of your site.

What about mobile visitors? Your mobile visitors are just as valuable as your web visitors, and this plugin is fully mobile optimized to capture the leads.

List builder can be easily integrated with your favorite email marketing services including MailChimp, Aweber, Get Response and many more.

You can download SumoMe for WordPress Plugin here.

OnePress Opt-In Panda

You can intrigue your visitors by giving them just a glimpse of your awesome content including downloads, discounts, videos and so on. If they need to access the full contents they should subscribe and this is how opt-in panda works. It locks a portion of content on a webpage by hiding it and asks the visitor to enter their email address (opt-in) to unlock the content.

This helps you to effectively and easily convert visitors into subscribers and can be integrated with MailChimp, Aweber, GetReponse (and other services).

The plugin equally well works with Single Opt-In (without email confirmation) and Double Opt-In (with email confirmation) modes.

Contact Form 7

Contact Form 7 is a very popular plugin to design contact forms. You can easily customize the form and the mail contents flexibly with simple markup. Because of the easy to use and flexibe nature, it becomes a great choice among beginners as well as experienced users.

Using this plugin you can easily create multiple contact forms and intergrate them on any of your webpages. The form also supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Another plugin Contact Form 7 Newsletter lets you easily integrate email marketing with the Contact Form 7 plugin. When users contact you, they get added to your newsletter! If you have multiple forms you can configure integrations on a per-form basis. Different Contact Form 7 forms can add users to different Constant Contact lists.


If you are looking for all-in-one solution, this could be your choice of plugin. Newsletter is perfect for list building and gives you power to easily create, send and track emails without hassle and headache-free.

Main features include:

  • Customizable themes, subscription widget, page or custom form
  • Single And Double Opt-In plus privacy checkbox for EU laws compliance
  • Unlimited Subscribers and emails with statistics and tracking
  • Html and Text versions of Emails

This works out of the box and you can easily setup it with just a couple of clicks.

MailPoet Newsletters

MailPoet is a native email marketing solution for WordPress that enables users to create newsletters, automated emails, new post notifications, and autoresponders.

It is super easy to configure. Pick a theme out of over 50 available. Modify the fonts and colors. Drop your logo. That's it! You're a designer? MailPoet takes care of the HTML, so you don't have to.

This also provide you with stats about opened, clicked, bounced and unsubscribed. You can see how your subscribers behave. These numbers will help you improve the content of your emails.

Finally we can say it is a simple newsletter solution for WordPress.

More Plugins to check out:

Attention Grabber (Hello Bar Alternative)

The Attention Grabber is designed to make sure all your visitors know about the things most important to you. It let's you grab your visitor's attention and get them to sign up for your email list, or tell them about a specific page they should visit.

This is a free alternative to HelloBar.

SendinBlue Subscribe Form And WP SMTP

SendinBlue is another powerful all-in-one email marketing plugin. It lets you easily create custom subscribe forms and integrate them easily in your posts, pages or sidebars. You can use their template library or can design your own beautiful forms simply by using draging and droping technique.

This plugin uses SendinBlue's API to synchronize contacts, send emails or get statistics. Creating an account on SendinBlue is free and takes less than 2 minutes. Once logged in your contact, you can get the API key from this page.

This plugin is free and if you have to send less than 9000 emails/mo you can do so under a free plan from Sendinblue.

ALO EasyMail Newsletter

This is useful in case you want to create and send html/text newsletter using the standard WordPress GUI and API. It also support send the emails in batch using the WP cron system.

You can also view report like how many subscribers have opened the newsletter and clicked on links inside it. It also offers bounce management system, that means the bounced email addresses are automatically unsubscribed.

FreshMail For WordPress

Freshmail lets you create beautiful and effective newsletters without any coding skills. Another great feature is it enables automatic sign-up to a subscription with the use of a checkbox added to other standard WordPress forms like: adding comments, user registration as well as forms of other plugins: WooCommerce, Easy Digital Download, bbPress, MultiSite, BuddyPress.

It provide real time tracking and you can easily find out who is opening your newsletters and clicking on the links in your email messages.

Another plus point is, they have received multiple awards in email marketing category for the highest ROI and the creativity of their solutions.

elegant themes banner

Related Articles:

You may be interested in:

Paul Miller is a web design enthusiast and avid blogger who loves to design and explore technology. He has co-founded other interesting blogs like ThinknEarn.com. Make sure to keep in touch with him on Facebook and follow him on Twitter.

Would you like to contribute to this site? Get started ยป
Rate this article:
(3.0 rating from 2 votes)