If you have a website, you have to focus more on organic traffic. This is the traffic you get from searches made through search engines.
However, in spite of the efforts you may be making, you may have realized that your organic traffic is not as impressive as it should be. This happens because of a number of mistakes in search engine optimization.
The purpose of this post is to inform you of some of the things you need to do in order to improve your organic traffic. The post focuses on the mistakes people make and gives solutions that will help you boost your traffic.
1. Lack Of a Social Media Presence
The popularity of the social media continues to rise with each passing day. More and more people are joining the social media platforms. As a matter of fact, before people do business with new companies, the first thing they do is refer to the social media to see what people are saying about that target company.
If the company has no social media presence, it is easily ignored. What is more is that social media will impact your organic traffic in different ways.
To start with, when you create new posts and link them to your website, you will be building quality inbound links. Needless to say, quality links are highly favored in search engine ranking. The more people share your content, the more quality inbound links you end up getting.
Recently, Google started incorporating social media mentions into its ranking. Google can tell if your users are aware or loyal to your brand by looking at your social media activity.
Your social media mentions are hence used to determine the relevance of your content and also impact your ranking.
Do you have a social media presence? If you don't, you are missing out on a lot. Create accounts on the leading social media networks including Facebook, Twitter and Google+.
See Also: Learn How Social Media Activity Promotes Your Business SEO Activities
2. Poor Content Quality
One fact that you already know is that it is your web content that determines the ranking you get on search engines.
Content marketing is about developing content that is relevant and interesting for your consumers. The goal is to influence the decisions of your consumers with your content. This will not be possible if you only provide poor content.
See Also: 15 Online Content Writing Tools That Help Bloggers Engage Their Audience
The number one rule you need to understand is that you are creating content for people and not just the search engine crawlers. Therefore, as much as incorporating the relevant keywords is good, you will need to create content that is readable and relevant to your audience.
Failure to do this is what causes poor organic traffic. It makes no sense in being ranked well on search engine results only to have a high bounce rate because of the poor quality of your content.
See Also: 6 Effective Content Distribution Ideas to Increase Social Media Traffic
3. Poor Use of Keywords
Organic traffic is all about search engine optimization. This means to get great traffic, you have to focus on using the right keywords and in the right way.
Most people only add the keywords in their content and forget about other areas. For the best results in search engine optimization, you have to include relevant keywords in the domain, sub domains, URLS and in all your posts; that includes your social media communications.
Your choice of keywords will also impact your organic traffic. The search engine algorithm is more intelligent today. Instead of using the one word keywords, you need to use more specific keywords. This will be the long tail keywords.
To keep track of your online marketing strategy, you will need to make use of Internet marketing software . This is a tool that will automate the process and help you be more aware of your progress.
A great tool you can use is the Ignitur. This is great project management software for web marketing. It will help you keep track of all your strategies including SEO, social media management, email marketing, Link detox or removal, mobile marketing and so much more. You can test the tool with a Free Trial or request a Demo.
4. Improper Use of Backlinks
Link building is an important part of search engine optimization. It will help you get more organic traffic. However, not everything you do in link building will result in what you want to see. This is more so if you don't focus on quality versus quantity.
Backlinks to your site will impact its search ranking either positively or negatively. Quality backlinks from quality website will impact your rankings in a positive way. Sponsoring community events will also earn you god backlinks.
On the other hand, if your links originate from websites with a bad reputation, they will impact your ranking negatively. This is because the negative reputation of these websites will rub off on your website.
The general rule is to do your research before requesting for backlinks. Do not just ask anyone to give you the backlinks. Make sure their website is relevant and has a good reputation before you take their links.
5. Slow Load Time
How your website has been designed will also impact your organic traffic. This is more so if your website suffers from a slow load time.
If it takes longer to load up, there is a good chance it is not optimized for search engine crawlers. This means that indexing your website will not be as fluid. The end result is poor organic traffic.
See Also:
Tips for Web Developer: How To Optimize a Website for Speed?
Page Speed Insights and Tricks To Improve Load Time & Conversion
6. Shared Hosting
If you are using shared hosting, there is a good chance that this is impacting your ranking. This is because with shared hosting, if one of the websites you are sharing hosting with has a bad reputation, chances are it will impact the other websites. The one bad website will impact all other websites. For a significant improvement in your organic traffic, you need to consider using dedicated hosting.
See Also: How To Protect Your Website and Search Engine Rank Today
The above are just some of the reasons why your organic traffic is not as good. Acting on the given recommendations will surely help you see an improvement in your traffic. However, if you are unsure of what to do next, don't hesitate to hire professional help.