E-commerce has completely changed the way people use to find and shop for products. Moreover, these online stores are giving a tough competition to traditional stores.
In a very less time, dozens of eCommerce platforms have emerged on the web. This sudden boom in online stores has also led to an increase in the market competition.
To stay ahead of their competitor online merchants keep on deploying new and efficient promotional strategies so that they can quickly grab the attention of the broad range of audience.
Open-source CMS systems are considered the best for building eStores. Most of the startups and medium-sized enterprises are using these CMS systems to sustain and compete in this dynamic online market.
Magento is one such open-source CMS system which has leveraged the standards the eCommerce sector. This CMS is fully capable of catering all sorts of needs and requirements of the online merchants.
See Also: Top Magento Development Myths that You Need to Know
Given below are the few reasons why Magento eCommerce Development has gained so much popularity.
Ability to handle Multiple Storefronts:
Magento is one of the fastest growing web development platforms. In a very short span of time Magento has become the number one choice of all small & medium size companies.
Magento can quickly integrate multiple storefronts which can be managed by a single admin panel. This feature is useful for those merchants who are running different stores on Magento.
Powerful & Expandable Platform:
Magento comes in two divisions Magento Enterprise Edition and Magento Community Edition.
This simple yet powerful eCommerce web development platform includes plenty of features which help the Magento eCommerce Developers in building amazing eStores, shopping sites and applications.
Easy Navigation:
As far as navigation is concerned no other CMS platform can beat Magento in this section.
From admin panel to the back end system, Magento offers smooth navigation throughout the website and storefront.
Add-on Plugins:
There are thousands of plugins/extensions available on the web which you can integrate into this platform and can quickly enhance the functionalities of your eStore.
Review and Feedback options:
This CMS offers the broad range of interface options that help in promoting the brands and products.
The consideration and feedback option comes integrated into Magento platform which will surely help you know what visitors think about your store & products.
Highly SEO Friendly:
Magento comes pre-loaded with a variety of SEO features that assist in enhancing your website's position in the search engine rankings.
With Magento, you can create responsive websites which also contribute to promoting the site on the web.
See Also: 10 Best Hand Picked Fully Responsive Magento Themes
Integrated Payment facilities:
Payment gateways are a vital part of the online store. It is essential for eStores to provide a safe & secure gateway to their customers. The integrated payment facilities allow the users to enjoy the safe shopping experience.
Multilingual and Cross-browser compatibility:
With Magento's cross-browser and multilingual features people can browse your store from any device and place.
Customized Themes:
With the help of Magento's beautiful themes you can quickly improve the look and navigation of your store. You can also give your portal the desired outlook by opting for customized themes.
See Also: 35 Great Magento Themes for eCommerce Business Websites
Google Analytics & Tracking Options:
For online merchants, it's imperative to keep track of their content. Make sure you analyze your website's content in a proper manner so that you can easily get an idea about the various things happening on your portal.
Magento has very much simplified the process of tracking and analyzing site's content.
Conclusion
In this blog, you will read about few features that make Magento the best platform for creating an efficient online store that will help you reach out to the global audience.
Related: Key Factors You Must Check while Developing an eCommerce Website