The popularity behind the Magento as an eCommerce development platform is huge.
Different scales and verticals of business owners, merchants, and retailers are leveraging the web platform to promote and sell their merchandise in the most effective way.
With the power of tons of themes and extensions, Magento has become one of the most sought-after content management systems for an eCommerce solution.
See Also: Why Magento is suitable and efficient for building eStores?
There is no doubt that building a beautiful, professional-looking, and fully-functional online store becomes easy with Magento. But the true challenge comes when you struggle in gaining the attention of your web audience.
No matter what platform you are using, you always need to put extra efforts in converting your web visitors into genuine customers or subscribers.
See Also: Common Mistakes to Avoid while Developing Magento Stores
For that particular goal, you need some concrete content marketing strategies that can help you boost your conversion rates and sales of your Magento eCommerce store.
The best thing about Magento is that it opens up all the doors when it comes to content marketing. All you need to do is to create quality content, give business-oriented insight, and provide relevant information to your potential web visitors.
Well, these are the basic things that you always need to keep in mind. For effective results, you need to revamp your content marketing strategies and find out the ways to generate more money from your Magento e-store.
So, here are few tips that will give the base to the techniques that you put in marketing your site content. But before this, let's gather more information on content marketing and its need for eCommerce sites.
What is the Need of Content Marketing?
Gone are the days when businesses used to promote their brand, products, and services via traditional marketing methods. These techniques are still alive but they lost their potency, especially after the occurrence of modern marketing techniques.
Now, businesses are making use of online platforms to sell their products to their potential customers. And content marketing is one of the most effective ways in conveying promotional messages to a large number of audience with ease.
Content marketing is all about providing fresh, informative and quality content to the targeted web audience that can help you generate more leads for your business.
This sort of marketing not only focus on making sales but also try to build trust and loyalty among web customers.
According to some survey, around 72 % of customers make a purchase on an online store when they find relevant and genuine content. In short, it is an ideal marketing technique for those who want to set up a credible relationship with their audience.
The Importance of CONTENT for Magento eCommerce Stores
1. It Boosts Brand Awareness
A unique, quality and engaging content plays a significant role in boosting the visibility of an online business. It simply reflects the brand image of an organization to the web audience.
Therefore, online store owners endeavor into the robust content marketing strategy to encourage more customers to buy their products online.
Most of the consumers build a positive opinion about the company or site after reading custom content and always prefer reading relevant content from their brands.
Even, they prefer to know more about the brand via articles and blog posts than an advertisement. That's why content is crucial for increasing brand awareness of Magento eCommerce sites.
See Also: 10 Creative Steps for Designing Brand Identity
2. It Enhances User Experience (UX)
Building a robust customer base highly depends on the user experience of an online store. Web audiences are likely to explore more about your online store from your content.
So make sure that you provide them a better and faster reading experience on your e-store.
See Also: 16 Essential Strategies for Improved User Experience (UX)
3. SEO Friendliness
Google and other search engines love fresh and quality content. It means you need to create search engine friendly content for your eCommerce site if you want higher ranking on Search Engine Ranking Pages.
With the help of robust SEO techniques, you can optimize the product descriptions, blog posts, and meta data to get better ranking and visibility.
The best part about developing magento CMS based website is that you will get a plethora of powerful extensions that lets you optimize the content of an e-store for Google and other search engines with ease.
You can take advantages of SEO specific extensions to boost the visibility of your Magento e-store.
See Also: Why It Is Essential for eCommerce Sites To Enlist SEO Services
Tips to Improvise Content Marketing Strategy for Magento eCommerce Store
1. Consider Quality over the Quantity of Content
Along with posting the content regularly, Magento also focuses on publishing high-quality content. It gives more importance to the quality over the quantity of content. So, ensure that you provide relevant and quality content to your visitors.
The content in the form of article, blog post or product description should convey the message in the most effective manner.
No matter what you create - be it a simple news or useful tips, just make sure that users get the reliable source of material from your online store.
See Also: How To Increase Blog Traffic: Choosing Quality Over Quantity for Success
2. Integrate With Social Media Platforms
Besides creating quality content, make sure you distribute it to a wider range of people across the web.
With the help of social networking websites such as Facebook, Google +, Twitter, Instagram, Youtube, etc, you can reach a maximum number of web audience and potential customers in a matter of few seconds.
Fortunately, Magento works great on social media platforms so you can spend quality time with your audience on these sites. You can share, post and distribute your content popular platforms to drive a chunk of social media traffic towards your e-store.
See Also: Learn How Social Media Activity Promotes Your Business SEO Activities
3. Use of Emails
You can strengthen your content marketing strategy by sending personal, relevant and useful emails to your customers and subscribers.
Avoid sending generic emails like "visit our site to see our products" to your customers.
Never send spam emails to the users who have subscribed to your newsletter. This can ruin your online presence all around the web.
So, just be genuine with your subscribers and keep them providing informative content for effective engagement.
4. Build Your Community
Magento gives you the opportunity to share and grasp innovative eCommerce ideas, and also provide networking sessions all around the world.
So, here is a good chance to build a strong community where you promote your organizational objectives, ideas, and products to get into the eyes of reputed brands, and other industry-specific people.
This can help you in implementing content marketing strategy in more effective and productive way.
It is pretty clear that Magento is an incredible solution for eCommerce sites . But if you want to grow your business with content marketing, then you have to cottoned on the importance of content in eCommerce site and improve the strategies that you made for your content marketing.
The tips mentioned above in this blog post will help you accomplish your quite quickly and easily.
So, don't hesitate in following these tips / tactics and also share your views with us.