As a blogger, you are always used in posting content related to your niche. It is a good way of earning money.
Apart from that, you can go an extra mile and move out of that zone and decide to create content outside your niche. Smart bloggers come up with interesting stories which give the reader the appetite to read more.
Perhaps you are used in creating content just within your niche. It is high time you move out of that zone. Your goal of becoming the leading blogger will be realized.
Creating content outside your niche can help you write content about yourself. The following tips will help you see a reason as to why you need content outside your niche.
By posting content outside your niche will help you connect with different people. If you are used to posting about business news obviously most of your readers are business men. The rest of the people who do not like about business will rarely be seen reading your blogs.
By creating content beyond your niche, you get connected to a different kind of group from the usual people you are used to. Different people have different taste. Some like reading about entrepreneurship, some agriculture, some about nature and some about the body.
They are many topics we can talk about them. Going a notch ahead will help you connect with more people.
We get much content written each day. As we are talking we cannot lack at least 5 people writing content now. Every one of them expects his/her blog to be read by a large number of people.
To be outstanding among them all then create content which can make you connected to lots of people.
See Also: Top Tips for Leading Visitors to the Genuine Content
2. Social Media Engagement
Many of these off-topics make you get engaged with your social partners. You can decide to write on your social platforms and ask them about the topic you are about to write about. If the respond is high you can continue with your writing but the topic doesn't seem interesting, then do away with that.
Be on the look out to know your readers' views about the post you make, say what devices they use to go through your blogs.
Mobile traffic has overtaken desktop traffic on various platforms forcing developers to scramble code for mobile users and so should you the blogger. Have humor by responding to some the tweets that they send to you.
Engaging shows a lot of commitment in your work. Look for tips that will help you increase your engagement with them. With that, it will be a balanced conversation.
Try spending an hour socializing with them on the social media platforms. For you to be effective in your engagement:
- Answer to their questions: Try answering the questions they ask you about your content. Make sure you give a feedback. This shows that you are communicating with them.
- Respond to their comments: It is the nature of every human to feel good when someone attends to them. By responding to the comments shows you are very much concerned about the feedback they give to you.
- Make clear suggestion: If you suggest anything, let it be clear and straight to the point. If it's a suggestion you are tweeting let it be clear to the readers.
- Give them feedback: For communication to be said it has been communicated then the receiver must give a feedback in return. By doing this you are increasing the social media engagement.
See Also: How Client Testimonials Encourage New Client Engagement
3. A Chance To Talk About Yourself
Your readers will get a chance to know you more than the way they might think you are. This helps you express your inner feelings that are rarely told by anyone. This may include challenges faced by bloggers such as Ad blockers that hinder revenue. This will add emotion, sense of connection and a lot of visuals to your blogs.
A good introduction about you is not bad. Put it in a way people would want to know more about the blogger who creates the content each day. Surprisingly, you will find a good percentage of bloggers have not talked about themselves.
4. Helps You Talk Your Mind
Writing content each and every day about your area of niche sometimes it gets boring. You run out of content since you are used with the same vocabulary.
Going off-topic helps you talk your mind. You are able to choose a variety of topics of your choice which you can major with. Your mind gets content on what to talk to about.
5. Getting More Information
Since it's going beyond the previous trend of creating content within your niche, you will be able to get a lot of information. You will get a chance to Google topics; do a research about the new content you want to talk about.
It may not be easy but once you are used to it, it becomes easier to work on it. A little more information is not bad for you. You might consider anonymous publishing to try out various ideas that you are fully settled on.
Some topics are so challenging, however, once you become familiar with them by reading a variety of articles it becomes easy to understand. It will also be another channel of educating your readers who are used at a certain criterion of niche.
People like learning something new. By getting more information you will be helping them by educating them perfectly. This can be achieved easily through various services such as;
- Storify: An interesting content creation tool that turns what people post on social media into compelling stories with multimedia capabilities.
- Evernote : Evernote is a place for individuals and teams to capture, nurture, and share ideas in any form
Finally, be focused in all that you do. Media is one of social media tools which can transform your world positively. It is also a tool that can transform your life negatively the choice is yours.
Use the social media platform to create content outside your niche. The fact that we are trying to find reasons for creating outside niche we must not forget about the niche that gives us our daily bread.
Therefore, we should balance the two. Look at both sides and see which suits you well. Keep posting and creating content of quality. In the long run, our goal is to create traffic to our blogs.
The more visitors you attract, the more you will earn. We should not overlook the intended purpose of us having the blogs we have. I hope the following tips will help you in creating content outside your niche.