Nowadays, there are thousands and thousands of blogs around the web. When you create a blog, you do it with a purpose in mind: money, passion, a way of contributing - there are many reasons, and each one may be different.
Unfortunately, only a few select blogs get to obtain the necessary attention to make it worthwhile. By that I mean that many individuals who create blogs have no idea how to get followers and readers. It's hard to get noticed, especially today, when there is so much competition around.
In this article, we have collected the most valuable tips and tricks from professional bloggers. If you want to make your blog more successful than it is now, or you just want to get your first few readers, pay close attention to our selection of recommendations.
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#1: Create Content Consistently
It's not enough to throw ten articles on your blog, and then expect huge amounts of traffic to roll in. Successful bloggers understand that people devour content. If they really enjoy reading your blog, they'll need more and more. If you stop creating content on a consistent basis, readers will soon lose interest and label you as "not good enough".
Many social media marketers and business owners get focused on creating social campaigns, engaging on social media networks, or tracking traffic, and they forget about the importance of publishing great blog content on a regular basis. Antonio Tooley is a professional blogger and creative writer at EduGeeksClub
This is the number one mistake. Focusing on traffic and marketing and neglecting your own blog. After all, you want to send those people to a quality place, so you'd better work every day and try to add content on a consistent basis.
#2: Get to Know Your Audience
Before you write, you need to know who you're writing for. You first need to get to understand and know your readers - know what they enjoy, what they hate, what they need the most, and what would they expect from a blog like yours.
A really resourceful place to look for your audience's needs is forums. Lurk around and see what they're talking about. Identify their biggest needs and problems. Also, you can include a comment section after every blog post, and encourage everyone to leave their thoughts, assuring them that you'll take your time to answer each individually.
Don't focus on having a great blog. Focus on producing a blog that's great for your readers. Brian Clark founder of CoppyBlogger
#3: Write About Something You Enjoy or Love
One of the factors that makes a great difference between a mediocre and a successful blog is the authenticity of the writer. If your articles are filled with passion, if they deliver great value, your readers will identify you as someone who is truly interested in that topic, so they will become interested in you.
When you write about what you love, it's way easier, and it doesn't feel like work. It just your passion, and you're expressing it wisely. Your readers will also gain a lot by following you, because you're genuine, and you're not writing something just so you can say it's written.
Do something you are passionate about because it won't feel like work. This way you will work harder and longer. Neil Patel founder of KISSmetrics
#4: Get Ideas for New Topics from Your Own Readers
Your audience of readers is a gold mine, and you have to be aware of it. They are the only ones who can give you direct indications of what needs to write in your next blog posts. By now, if they're still with you, they should have read most of your article topics, so they can quickly identify what's missing.
You should begin asking for new ideas by providing them with some feedback tools. Kindly ask them to take a quick survey for you, and let you know what things they would like to see from you in the nearest future. E-mailing is also a great tool if you want powerful feedback.
Create blog posts that answer the most interesting questions from people you engage with on social media. Dave Larson, founder of TweetSmarter
See Also: How To Ensure That Your Digital Marketing Scores High on Personal Appeal
#5: Strive to Find Your Genuine Voice
Good writers need to discover their voice and their writing style. Finding your voice makes your writing feel more alive and real. People don't want to follow websites so much as they want to follow people.
One great tip would be to try as many styles as possible, and stick to the one which you believe it fits you the most. For example, you can try writing some articles in an aggressive style. Then try to write the same topics while using more like an educational style.
Try more styles, then put your articles aside for a week. Get back to them with a new, fresh pair of eyes, and identify which one feels like "you".
99.9% of great bloggers are not awesome on day 1. Their awesomeness is the accumulation of the value they create over time. Darren Rowse , founder of ProBlogger
Bonus #6. Create an Amazing Call-to-Action
Many blogs lack one extremely essential element: call-to-action. For example, if your blog's purpose is to directly sell something right from your articles, then you should include a powerful call to action that would encourage all your readers to make that purchase.
If your main goal is to increase your newsletter list for example, then a simple "Make sure to join my newsletter" can show great improvements. If you want to increase your social media awareness, let them know what your Facebook or Twitter page is, and tell them to join you. This works best if you offer them a reason to follow you around.